Last month’s massively destructive, life changing fires in Santa Rosa, Napa and Sonoma affected people near and far. Many of our local businesses collected donations, gift cards and resources to send to shelters. As we hear about ways to send relief – we will find ways to help those impacted. Stay tuned.
At the time of the fires, feeling helpless with so much beyond our control, I had a reminder of what it means to be “open for business.” I met evacuees, displaced tourists and people who needed a break from the smoke and chaos. While they were suspended from their normal life and unable to return home they chose to be out walking, eating and browsing through our shopping area because its a respite you can count on. In fact, I met two young women who lost their mom during the fire. This gave me pause – its about much more than just shopping. Its finding places to feel safe and connected. Visiting small shops and finding people you can talk to and share stories with. Going “out” despite the heartache and creating memories and experiences that give you a little joy or a moment of solace. It was such an honor to be a small part of their experience. This is what I love about being a small business owner.
Sacramento Street’s collection of stores, boutiques, salons and restaurants provide good experiences and hopefully great memories too. We’re a safe place to stroll by yourself or with your family and friends during the week or weekend. Delicious food and coffee and plenty of opportunities for personal treats.
Come by and visit soon – our Annual Holiday Stroll is around the corner on Sat. Dec. 2nd. Santa will be at Dottie Doolitte’s Children’s boutique every weekend after Thanksgiving til’ Christmas for photos. Dogs can get their photos taken too.
Traci Teraoka, President Sacramento Street Merchants Assoc. Owner of Poetica Art & Antiques