SF Small Business Week honors Sue Fisher King!

SF Supervisor Catherine Stefani with SF Small Business Week honoree Sue Fisher King

“In this great city by the Bay, Sacramento Street in Pacific and Presidio Heights has been a well traversed shopping district with clothing and  home decorating boutiques, restaurants and  salons. Sue Fisher King, (aka SFK) is, hands down, the QUEEN of them all!” from a Yelp review.

Sue Fisher King – the  cleverly curated boutique on Sacramento Street has carried her name on its awning and store front since 1978.  At that time, Sacramento Street was uncharted territory compared to the shopping district it has become  – 40 years later.

Sue set up her retail boutique:  working tirelessly on her inventory, cultivating a team of great sales people and attracting customers who adored her selection.  As she worked on her own small business -other retailers and services were drawn to the neighborhood. Her store’s longevity and success have created a wide sphere of influence and has anchored the commercial district ever since. 

Her customers say, “SFK is legendary!”  “Fabulous.” “Simply stated, Delightful!”  “SUE-perb!!!”  “Sue’s eye for beauty, design, fabrication, and style is impeccably amazing!!”

She has been devoted to learning the trade  since an early age. Her first job was in retail sales at age 16 and prior to that her favorite toys growing up were a cash register, play money, and an invoice pad from her father’s business.

She learned the ropes of curation, style and buying from a sophisticated French mentor in her work at I. Magnin in the 1960’s.  When she became the buyer for Trader Vics  her influences grew even more global.  Yet she yearned to create her own  business in SF and decided to set out on her own.

From the beginning, she sourced fine beautiful bath linens, bedding, pillows, frames, books, ceramics, soaps and dishware from around the world.  Her love of travel and discovery led her to meet craftsman whose products she  introduced to the West Coast.  

“SFK is the last of its kind. It’s a true art form to create such a wonderful array of items. Her store is personal – everything has been sourced by Sue herself.”   Sue is in a class of her own a giant among local retailers and Bay Area style icons.  Through her love of culture and craftsmanship she has helped shape and define ‘home.’

Sue has survived several economic dips over her years in business. She says, “the financial landscape can change almost as frequently as the design scene.  We have had ups and downs. We’ve made it through recessions. But you change with the times.”

She adores her employees who faithfully stick with her, she thoroughly enjoys her customers old and new, and the thrill of the hunt for the next great product is still a passion.

Thank you for enriching the lives of everyone  who meets you and for passing on your great eye to the thousands of faithful and devoted SFK fans.  Your longevity as an original  San Franciscan small business retailer has set the for anyone who follows in your footsteps.  Your shop is a true SF original  – a place where good taste, luxe and whimsy co-exist with the  beautiful materials that you have personally sourced.    

As we celebrate your 40th year of business we recognize Sue Fisher King as the Crown Jewel of the Sacramento Street neighborhood shopping district and District 2’s  Small Business Week Honoree for 2019!

Springtime on Sacramento Street

After months of rain spring has sprung!  Come out and enjoy the stylish shops and personal services that Sacramento Street has to offer!

Get inspired!   The Decorator Showcase House is at Le Petit Trianon in Presidio Heights this year. April 27th- May 27th, 2019.  Located at 3800 Washington Street, SF 94118  Get your tickets in advance -they can sell out!

SF Small Business Week is May 6th -11th.  There will be city-wide sidewalk sales!   6 blocks of Sacramento Street will have special sales and events to encourage you to shop small.   3000-3699 Sacramento Street, SF.

And enjoy Monet: The Late Years a beautifully curated exhibit at the DeYoung Museum through May 27th, 2019

Image: Claude Monet, “Water Lilies” (detail), 1914–1917. Oil on canvas, 71 x 57 1/2 in. Fine Arts Museums of San Francisco, Museum purchase, Mildred Anna Williams Collection, 1973



Our newest restaurant on Sacramento Street is SORREL.  It’s getting great reviews and worth a visit.



(415) 525-3765

Meet Santa, Get a photo!

For many families is been a tradition for decades and for some they are doing it the first time.

Santa Claus will be available for photos at Dottie Doolittle’s children’s boutique located at 3680 Sacramento St. x Spruce in Presidio Heights x Spruce St.

Saturdays and Sundays in December til Christmas Eve.  10-2pm

Love is thicker than smoke

Last month’s massively destructive,  life changing fires in Santa Rosa, Napa and Sonoma affected people near and far. Many of our local businesses collected donations, gift cards and resources to send to shelters.  As we hear about ways to send relief – we will  find ways to help those impacted. Stay tuned.

At the time of the fires, feeling helpless with so much beyond our control,  I had a reminder of what it means to be “open for business.”   I met evacuees, displaced tourists and people who needed a break from the smoke and chaos.  While they were suspended from their normal life and unable to return home they chose to be out walking, eating and browsing through our shopping area because its a respite you can count on.   In fact, I met two young women who lost their mom during the fire. This gave me pause – its about much more than just shopping.  Its finding places to feel safe and connected.  Visiting small shops and finding people you can talk to and share stories with.   Going “out” despite the heartache and creating memories and experiences that give you a little joy or a moment of solace.  It was such an honor to be a small part of their experience.    This is what I love about being a small business owner.

Sacramento Street’s collection of stores, boutiques, salons and restaurants provide good experiences and hopefully great memories too.   We’re  a safe place to stroll by yourself or with your family and friends during the week or weekend.   Delicious food and coffee and plenty of opportunities for personal treats.

Come by and visit soon – our Annual Holiday Stroll is around the corner on Sat. Dec. 2nd.  Santa will be at Dottie Doolitte’s Children’s boutique every weekend after Thanksgiving til’ Christmas for photos.  Dogs can get their photos taken too.

Traci Teraoka,                                                                                                        President Sacramento Street Merchants Assoc.                                    Owner of Poetica Art & Antiques

November 2017

Spring has arrived on Sacramento Street!

Lots of new shops and galleries on Sacramento Street since the beginning of 2017. Rediscover Sacramento St. and see what’s new!

Formerly in the Jackson Square district Lebreton Gallery made the move to Sacramento St. and opened thier doors this year. Located at the corner of Sacramento St and Presidio.  Featuring a beautiful collection of art and furniture.



Monday-Saturday 10AM – 6PM


T + 1 415 291 8484

Figure of a Monkey. Giulia Mangani
Figure of a Monkey. Giulia Mangani